ABOUT TBDA
Senior-led digital & performance marketing.
TBDA is a digital and performance marketing agency based in Athens, Greece. We combine strategy, design, technology and performance for businesses that want a more coherent and effective digital presence.
HOW WE THINK
One digital ecosystem, not disconnected services.
Brand, website, content, acquisition, analytics and conversion affect one another. We therefore organise each project around the real business objective and connect the disciplines required to solve it as one system.
SENIOR-LED
Direct involvement where it matters.
Petros Gardiklis
Founder — Strategy, Digital & Performance
Petros Gardiklis has more than 25 years of professional experience across eCommerce, Digital Marketing, senior management and business consulting. His previous roles include eCommerce & Marketing Director at Celestino, Digital Manager for the Luxury Division of L’Oréal Hellas and Chief Marketing Officer at Generation Y.
He is also an instructor at the Hellenic American Union, teaching websites, eShops and Conversion Rate Optimization as part of the Certificate in Digital Marketing. At TBDA he is directly involved in strategy, digital performance, eCommerce and the critical decisions that shape client projects.
CAPABILITIES
From strategy to execution and measurement.
HOW WE WORK
Strategy first. Always.
Every project starts with analysis, clear priorities and a practical route towards sustainable growth.
Project analysis
We identify the real business objective before choosing channels or deliverables.
Connected execution
Strategy, creative, technology and performance work as one system.
Measurable evolution
We focus on the indicators that genuinely move the business forward.