SERVICE
Visibility wherever search and discovery happen today.
Technical SEO, content strategy, entity clarity and answer-ready content for visibility across Google and AI-driven discovery.
APPROACH
Strategy before execution.
We improve how brands are found and understood across search engines and generative AI systems through technical SEO, content architecture, structured data, entity consistency, local visibility and content that answers real user questions clearly.
WHAT WE DO
A scope connected to the real objective.
Technical SEO and crawl/indexation audits
Information architecture and internal linking
Search-intent and content architecture
On-page SEO
Entity and brand consistency
Structured data and schema
Local SEO and Google Business Profile
FAQ and answer-ready content
Search Console and GA4 measurement
AI crawler accessibility and referral monitoring
SEO · GEO · AEO
Three disciplines, one shared foundation.
Search Engine Optimization
Technical foundations, content architecture and authority that help the right pages be discovered, understood and surfaced in organic search.
Generative Engine Optimization
Entity clarity, expertise and factual signals that help generative AI systems understand what a brand is, what it knows and when it may be relevant.
Answer Engine Optimization
Clear, structured content designed to answer specific questions and intents directly, with useful definitions, FAQs and supporting context.
MEASUREMENT
We measure what matters to the business.
For search we track visibility, queries, clicks, qualified organic traffic and conversions. For AI discovery we monitor attributable referral traffic, surfaced pages, branded discovery and qualified actions where measurement is technically available.
DIRECT SENIOR INVOLVEMENT
Critical decisions do not get lost in layers.
Strategy, evaluation and key decisions receive direct senior involvement from TBDA, with clear communication and explicit priorities.
RELATED WORK
See our work in practice.
PROJECTPiraeus Tower Pharmacy
Papanikolaou PharmaciesWebsite, Google Ads and local conversion tracking designed to strengthen digital visibility and in-store visits.View project
PROJECTMykonos Pharmacy
Papanikolaou PharmaciesA bilingual digital presence, local search infrastructure and Google Ads measurement setup for Mykonos Pharmacy.View project
PROJECTBuild Care Group
A custom WordPress website, digital marketing, social media and a measurable lead-generation infrastructure for Build Care Group.View project
PROJECTPapanikolaou Pharmacies
Group-level digital strategy, digital assets and performance infrastructure for the coordinated growth of the Papanikolaou Pharmacies network.View project
PROJECTIator
Digital consulting, lead-generation planning and analytics focused on improving conversion opportunities and data quality.View projectFAQ · SEO / GEO / AEO
Frequently asked questions
The key questions worth clarifying before an engagement begins.
What is the difference between SEO, GEO and AEO?+
SEO focuses on organic search visibility, AEO on answering questions and intents clearly, while GEO improves how content and entities can be understood and used in generative AI discovery. In practice they share the same strong technical and content foundations.
What does an SEO / GEO / AEO engagement include?+
It can include technical SEO, information architecture, search-intent research, content planning, on-page optimisation, schema, internal linking, local SEO, FAQs and improvements to existing content.
Can you work with an existing website?+
Yes. We audit the current technical and content state and prioritise changes by likely impact and effort.
How quickly does SEO produce results?+
SEO is not an instant paid channel. Timing depends on competition, domain history, technical state and the scale of the work. We track leading indicators but do not promise arbitrary ranking dates.
Can you guarantee a first position or a ChatGPT citation?+
No. No agency controls organic rankings or whether a generative system chooses to cite a particular source. We improve the technical, content and entity signals that make discovery more likely.
What is Local SEO?+
Local SEO improves how a business is represented for location-based searches through site structure, Google Business Profile, consistent entity data and relevant local content.
How do you measure AI-search visibility?+
Where technically available we use attributable referral traffic, surfaced pages, branded discovery and qualified actions, alongside conventional search and conversion data.
Can this be combined with redesign or performance marketing?+
Yes. SEO, paid acquisition, UX and measurement often work better when planned together so changes in one area do not undermine another.