SERVICE
A consistent social presence, built around strategy rather than random posts.
Social strategy, content systems, calendars, copy, visual direction and reporting aligned with the brand and its real communication goals.
APPROACH
Strategy before execution.
We organise social media around clear audiences, themes, messages and workflows. The objective is a coherent presence that the team can sustain and evaluate, rather than publishing for the sake of frequency.
WHAT WE DO
A scope connected to the real objective.
Social strategy and channel roles
Content pillars and calendars
Captions and copywriting
Visual direction and templates
Publishing workflows
Community-management framework where required
Content performance reporting
Integration with paid media and broader campaigns
MEASUREMENT
We measure what matters to the business.
We choose KPIs according to the role of each channel — reach, engagement quality, traffic, leads, assisted conversions or other meaningful signals — rather than judging performance only by likes or follower counts.
DIRECT SENIOR INVOLVEMENT
Critical decisions do not get lost in layers.
Strategy, evaluation and key decisions receive direct senior involvement from TBDA, with clear communication and explicit priorities.
RELATED WORK
See our work in practice.
PROJECTGreat Lengths
Social media and content work aligned with the visual standards and commercial communication of the brand.View project
PROJECTSimply Home
From brand creation and Shopify development to digital marketing, social media and the complex commercial operation of a growing e-commerce store.View project
PROJECTBuild Care Group
A custom WordPress website, digital marketing, social media and a measurable lead-generation infrastructure for Build Care Group.View projectFAQ · Social Media
Frequently asked questions
The key questions worth clarifying before an engagement begins.
What does social media management include?+
Depending on scope, we can cover strategy, content pillars, calendar, captions, visual direction, publishing workflow and reporting.
Which platforms do you work with?+
We choose channels based on audience, brand and objective rather than assuming every business needs to be everywhere.
How many posts do we need each month?+
There is no correct number for every brand. Frequency depends on available material, quality, business rhythm and the role of each channel.
Are copywriting and visual direction included?+
They can be. Additional photography or video production is scoped separately when needed.
Are social ads included?+
Organic social and paid performance are separate workstreams, although they should share a common strategy and measurement framework.
How is content approved?+
We define the calendar, responsibilities and feedback windows upfront so publishing remains predictable.
Is community management included?+
It can be included when required, with clear responsibility for comments, messages and escalation.
How do you measure social media performance?+
We use channel-appropriate KPIs such as reach, engagement quality, traffic, leads and assisted conversions rather than relying only on likes or follower counts.