SERVICE
Performance marketing with strategy behind every click.
Google Ads, Meta Ads and ChatGPT Ads connected with tracking, landing pages, CRO and business-level performance decisions.
APPROACH
Strategy before execution.
TBDA is a digital and performance marketing agency based in Athens, Greece, working with businesses that want a senior, long-term partner across paid media, tracking and conversion.
HOW WE THINK
Ads do not work in isolation.
Campaign performance does not depend on the Ads Manager alone. It is shaped by the audience, value proposition, website or e-commerce experience, what happens after the click, tracking quality and the ability to turn demand into a real business outcome.
That is why we treat performance as one connected system — not as a collection of isolated campaigns.
PERFORMANCE SYSTEM
From acquisition to conversion.
Acquire
Google Ads
Meta Ads
ChatGPT Ads
Campaign strategy & optimisation
Measure
GA4 & GTM
Conversion tracking
Pixels & events
Reporting & interpretation
Convert
Landing pages
Website / eShop evaluation
CRO
Conversion strategy
DIRECT SENIOR INVOLVEMENT
Senior involvement continues throughout the engagement.
Strategy, data interpretation and critical decisions receive direct senior involvement from TBDA — without unnecessary communication layers.
- Direct communication
- Business context, not just platform metrics
- Clear decisions and priorities
HOW WE WORK
From strategy to continuous improvement.
Understanding
We start with the business, objectives, audience and current setup.
Strategy & infrastructure
We organise channels, tracking, campaigns and what needs to happen after the click.
Measurement
We monitor the signals connected to the real business objective.
Optimisation
We systematically improve media, messaging and the conversion journey.
WHO IT IS FOR
For businesses that treat digital as an investment.
We work best with established and growing businesses that have — or are ready to commit — a consistent advertising budget and are looking for a long-term performance partnership.
- They want a strategic partnership, not campaign execution alone.
- They understand that ads, website, offer, tracking and conversion are connected.
- They are open to improvements beyond the advertising platforms themselves.
- They evaluate performance against real business objectives.
TBDA is not designed for occasional ad tests without a real investment and growth plan.
WHAT WE DO
A scope connected to the real objective.
Paid media strategy
Google Ads
Meta Ads
ChatGPT Ads
GA4, GTM, pixels and conversion tracking
Landing-page and website evaluation
Conversion Rate Optimisation (CRO)
Performance reporting and decision support
MEASUREMENT
We measure what matters to the business.
We define KPIs around the real business outcome — qualified leads, sales, revenue, acquisition cost or another relevant metric — rather than treating clicks and form fills as success by themselves.
RELATED WORK
See our work in practice.
PROJECTBelle Femme
A Shopify e-shop supported by Google Ads and Meta Ads for e-commerce growth and measurable acquisition.View project
PROJECTBuild Care Group
A custom WordPress website, digital marketing, social media and a measurable lead-generation infrastructure for Build Care Group.View project
PROJECTPiraeus Tower Pharmacy
Papanikolaou PharmaciesWebsite, Google Ads and local conversion tracking designed to strengthen digital visibility and in-store visits.View project
PROJECTMykonos Pharmacy
Papanikolaou PharmaciesA bilingual digital presence, local search infrastructure and Google Ads measurement setup for Mykonos Pharmacy.View project
PROJECTPapanikolaou Pharmacies
Group-level digital strategy, digital assets and performance infrastructure for the coordinated growth of the Papanikolaou Pharmacies network.View project
PROJECTOuna
Digital marketing and lead generation aimed at attracting qualified demand for premium catamaran experiences in the Cyclades.View projectFAQ · Performance Marketing
Frequently asked questions
The key questions worth clarifying before an engagement begins.
What does Performance Marketing include?+
Paid acquisition strategy across Google Ads, Meta Ads and, where suitable, ChatGPT Ads, connected with tracking, landing pages, CRO and continuous evaluation of the path from click to business outcome.
Which advertising platforms do you work with?+
Channel choice depends on audience, product, intent and economics. We use Google Ads, Meta Ads and ChatGPT Ads when they are relevant rather than assuming every platform fits every business.
Do you only manage ad accounts?+
No. If the constraint is tracking, the landing page, website, offer or conversion journey, we address that alongside media.
Do you work with new e-shops and growing businesses?+
Yes, provided the fundamentals support meaningful testing: viable product, pricing, margins, stock or delivery capability and a realistic media budget.
What advertising budget is required?+
There is no universal figure. We assess the market, average customer value, margins, seasonality, competition and the amount of data needed to test responsibly.
How do you measure performance?+
We use KPIs connected to the actual business objective: qualified leads, sales, revenue, acquisition cost or another relevant outcome.
Can you guarantee a ROAS, CPA or number of sales?+
No. Performance is affected by product, pricing, stock, offer, website, competition, seasonality and budget. We can guarantee disciplined strategy, measurement and optimisation — not a predetermined market outcome.
How does a new engagement start?+
We audit the current setup, business economics, tracking and conversion journey, then agree channels, priorities, measurement and scope before scaling spend.