PROJECT
Papanikolaou Pharmacies
Group-level digital strategy, digital assets and performance infrastructure for the coordinated growth of the Papanikolaou Pharmacies network.
View the project
TBDA works with Papanikolaou Pharmacies on a group-level digital strategy that connects the network, individual pharmacy locations and their digital properties.
The scope includes websites and microsites, local digital presence, analytics, conversion tracking, Search Console, Google Business Profiles and Google Ads, with activity adapted to location, seasonality, audience and the commercial role of each pharmacy.
Scope
- Analytics
- Consulting
- Digital Assets
- Digital Marketing
- Digital Strategy
- Lead Generation
- Web Design
- WordPress
- Websites
