PROJECTSTRATEGY • DESIGN • DIGITAL
Brands built to stand out.
We turn ideas into strong digital experiences designed to create meaningful business results.
SERVICES
What we do
Integrated digital services built around strategy, clarity and measurable performance.
01Strategy & BrandingBrand strategy, positioning, messaging and visual identity designed to work consistently across every digital touchpoint.
02Websites & E-shopsFast, manageable websites and e-commerce experiences built around UX, performance, SEO, analytics and real operational requirements.
03Performance MarketingGoogle Ads, Meta Ads and ChatGPT Ads connected with tracking, landing pages, CRO and business-level performance decisions.
04SEO / GEO / AEOTechnical SEO, content strategy, entity clarity and answer-ready content for visibility across Google and AI-driven discovery.
05Content & ProductionContent strategy, copy, visual direction and production designed around brand, audience, channel and measurable communication goals.
06Digital ConsultingSenior digital audits, growth planning, analytics, reporting and practical decision support for teams that need clarity and direction.
07Social MediaSocial strategy, content systems, calendars, copy, visual direction and reporting aligned with the brand and its real communication goals.WORK
Our work
PROJECT
PROJECTSimply Home
From brand creation and Shopify development to digital marketing, social media and the complex commercial operation of a growing e-commerce store.View project
PROJECTThe Urban Parrot
Brand identity, logo and website development for a distinctive hospitality experience in the centre of Ermoupoli, Syros.View project
PROJECTBuild Care Group
A custom WordPress website, digital marketing, social media and a measurable lead-generation infrastructure for Build Care Group.View project
PROJECTSmedo
Digital marketing strategy and advisory support connecting day-to-day actions with commercial objectives.View project
PROJECTApex Dental Studio
A comprehensive WordPress website for Apex Dental Studio, structured around treatments, team, technology and patient discovery.View project
PROJECTINGROUP
Digital presence analysis and strategic consulting focused on improving channel effectiveness, content and overall digital performance.View project
PROJECTPiraeus Tower Pharmacy
Papanikolaou PharmaciesWebsite, Google Ads and local conversion tracking designed to strengthen digital visibility and in-store visits.View project
PROJECTGreat Lengths
Social media and content work aligned with the visual standards and commercial communication of the brand.View project
PROJECTMykonos Pharmacy
Papanikolaou PharmaciesA bilingual digital presence, local search infrastructure and Google Ads measurement setup for Mykonos Pharmacy.View project
PROJECTT7 Paros
A modern WordPress website designed around clear brand presentation, services and mobile usability.View project
PROJECTPapanikolaou Pharmacies
Group-level digital strategy, digital assets and performance infrastructure for the coordinated growth of the Papanikolaou Pharmacies network.View project
PROJECTNew Trend Cosmetics
Digital consulting and strategic review focused on strengthening the online presence of a beauty and cosmetics business.View project
PROJECTPharmadiabetes
Digital marketing activity designed around the right audience, communication needs and measurable business goals.View project
PROJECTThiasos Antama
Brand identity, logo design and a WordPress website for Thiasos Antama.View project
PROJECTOuna
Digital marketing and lead generation aimed at attracting qualified demand for premium catamaran experiences in the Cyclades.View project
PROJECTIator
Digital consulting, lead-generation planning and analytics focused on improving conversion opportunities and data quality.View projectHOW WE WORK
Strategy first. Always.
Every project starts with analysis, clear priorities and a practical route towards sustainable growth.
Project analysis
We identify the real business objective before choosing channels or deliverables.
Connected execution
Strategy, creative, technology and performance work as one system.
Measurable evolution
We focus on the indicators that genuinely move the business forward.
COLLABORATIONS
Brands we have worked with
ABOUT TBDA
Strategy, design and performance — connected.
TBDA is a senior-led digital and performance marketing agency based in Athens, Greece. We combine strategy, design, technology and measurable execution across the digital customer journey.
About TBDA
INSIGHTS
Ideas for better digital decisions
The new Piraeus Tower Pharmacy is live
A mobile-first pharmacy website with Google Ads, analytics and local conversion tracking.
The new Build Care Group website is live
A custom WordPress website with service landing pages, advanced forms and lead-generation infrastructure.
The new Belle Femme Shopify store is live
A Shopify e-commerce experience supported by Meta Ads, Google Ads, tracking and ongoing optimisation.
The new Mykonos Pharmacy website is live
A bilingual, mobile-first pharmacy website built for local residents and international visitors.
Website or e-shop: what should be clear before a project starts?
The decisions that should be clear before design, development and platform choices begin.
Digital marketing: how to build campaigns that perform
Why performance depends on the objective, audience, offer, landing experience and measurement — not budget alone.
SEO, GEO and AEO: why content needs to answer clearly
How clear, useful and structured content supports search engines, AI discovery and direct answers.
Social media without strategy: why posts are not enough
Why channel roles, brand voice, content pillars and real objectives matter more than posting frequency.
How to scope and price a digital project without ambiguity
How a clear scope, dependencies and responsibilities lead to more accurate digital-project pricing.
The role of content in a modern digital presence
Why content needs a consistent voice, clear themes and a defined role across the digital journey.
Performance marketing: how campaigns are built to perform
Tracking, landing pages, creative and optimisation need to work as one connected performance system.
The role of the website in the modern digital experience
Why speed, usability, architecture, SEO and measurement matter as much as visual design.
Meaningful branding: what makes a brand genuinely different?
How positioning, promise, tone of voice and identity work together to create meaningful differentiation.
How to build a website that can evolve
The technical and structural choices that help a website scale with the business.
What makes an e-commerce store performance-ready?
What an e-commerce store needs across UX, speed, tracking and operations before paid traffic scales.
SEO, GEO and AEO for modern businesses
What modern businesses need as search behaviour expands across Google and AI-driven discovery.
SEO, GEO and AEO: what do they mean in practice?
A practical distinction between SEO, GEO and AEO — and the shared foundations behind all three.
What should a useful digital report measure?
Useful reporting connects metrics with decisions, commercial objectives and clear next actions.
Shopify or WooCommerce: how do you choose?
A platform decision based on operations, checkout, integrations, maintenance and growth requirements.
When does a website need a rebuild?
The structural signs that a website no longer supports the brand, user experience, SEO or business goals.
How to build an e-commerce store that stays fast
How disciplined templates, image handling, scripts and app choices help e-commerce sites stay fast.
There is no performance without reliable tracking
Why reliable events, conversions, consent and attribution need to be verified before media spend scales.
Why the brand and the website need to work together
Why brand positioning, content and website UX need to communicate the same promise.
FAQ
Frequently asked questions
What makes TBDA different?+
Strategy is applied at every stage, from analysis and prioritisation to execution and measurement, with direct senior involvement in critical decisions.
Which team will work on my project?+
The team is shaped around the real scope across strategy, web, design, content and performance, without unnecessary account-management layers.
How do you measure results?+
We focus on KPIs connected to the commercial and communication objectives of each project rather than vanity metrics.
Where is TBDA based?+
TBDA is based in Athens, Greece and works with businesses that need a long-term senior digital partner.
Have a project in mind?