Website or e-shop: what should be clear before a project starts?

A website or e-commerce project should not start with design. It should start with the job the site needs to do, the audience it serves and the information or actions users need to find quickly.

Before choosing a platform or visual direction, we clarify goals, content architecture, conversion paths, integrations, internal management requirements, analytics and the commercial realities of the project.

That clarity reduces rework and produces a website that can be managed and improved after launch instead of becoming a static deliverable.