SEO, GEO and AEO: what do they mean in practice?

SEO, GEO and AEO describe overlapping ways of improving how content is discovered and understood.

SEO focuses on search-engine visibility and technical foundations. GEO focuses on the clarity and credibility of brands and content in generative environments. AEO focuses on answering specific questions in a direct, structured way.

In practice, the strongest work starts from the same fundamentals: useful content, sound technical implementation, consistent entities and clear information architecture.